Keynote speakers

Professor wsr Jacob Friis Sherson

Director and Founder of the ScienceAtHome project and Center for Hybrid Intelligence

Department of Physic and Astronomy

Aarhus University

Keynote title: The role of humans in a digital future: Using games for large-scale studies of human problem solving

Jacob is originally a quantum physicist and has previously set a world record for quantum teleportation and is now trying to build a quantum computer. In an unconventional approach to optimization, he established the citizen science project ScienceAtHome ( that democratizes science by turning research problems into engaging games that both capture novel solution approaches and educate citizens and students on science concepts. The first citizen quantum optimization results were published in 2016 in Nature and received global media attention; LA Times wrote “Take that AI, video gamers solve quantum physics mystery”.

In just a few years ScienceAtHome, based at Aarhus University in Denmark has grown to a staff of over 30 and a stable of a half dozen games played by hundreds of thousands of participants. Now, with the help of gamers around the world, Jacob aspires to better understand the difference between human and artificial intelligence and how interfaces can be created to make optimal use of both.

In his keynote, Jacob will speak about his experience with and recommendations to using games and citizen science for large-scale studies of human problem solving, with inspiration for management and entrepreneurship. 

Professor Paul Steffens

Adelaide Business School

Director of The Entrepreneurship Commercialisation and Innovation Centre (ECIC)

University of Adelaide

Keynote title: The entrepreneurial university

Professor Paul Steffens is Professor of Entrepreneurship Director of ECIC at The University of Adelaide. His core areas of research are start-up processes and firm growth. Paul has been a lead investigator for research projects totalling more than AUD 1.5 million and has published over fifty academic publications, including journal articles in leading entrepreneurship, marketing and technology management journals.

Previous appointments include Director of the Technology and Innovation Management Centre, University of Queensland, academic positions at University of Queensland and Monash University and visiting positions at University of Kiel, Penn State University and Southern Illinois University.

Paul has also consulted for a wide variety of both business and public agencies. His clients include Energex, Waitrose (UK), Agribuys (USA), IPAA, Queensland Department of Primary Industries, Monsanto, Bunge, Franklins, Solutions Research and the Meat Research Corporation.

University of Adelaide is an interesting case for the phenomenon of an entrepreneurial university. It was the first university in the world to obtain the ECEEU accreditation, it has a successful entrepreneurship center ECIC, a Pro Vice Chancellor of Entrepreneurship, and other interesting initiatives such as Thinclab and eChallenge, together with an international outlook. Paul will in his keynote reflect and discuss ‘the entrepreneurial university’ in general, but also bring in experiences from University of Adelaide.